LOTTE MARKET #3

Self-initiated three-part rebrand, reimagines what a grocery store really entails. Currently, Lotte Market’s branding shows no visual ties to its origins, South Korea. The rebrands tie the visual elements back to Korea, while developing unique identities that are memorable to its audience.

Targeting young families, this rebrand makes grocery shopping fun for both parents and kids—no more “Are we done yet?” The quirky new mascot, Mr. Go Chu, is the heart of the visual identity. Designed to be versatile and easily applied to products, this playful pepper adds a little “spice” to the family shopping experience.
Design: Hal Smith
Duration: 14 weeks
>Identity >Poster >Branding





HAL SMITH (not 3000)


I am a graphic designer and illustrator currently based in Florida. From experimenting with typography or illustrating for my next poster, I enjoy the challenges of pursuing new experiences.



PROJECTS


Lotte Market #1 Lotte Market #2 Lotte Market #3 COMFREY PpaliBap

New Hope for Kids Home A Feast for the Eyes

CONTACT


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