LOTTE MARKET #2
Self-initiated three-part rebrand, reimagines what a grocery store really entails. Currently, Lotte Market’s branding shows no visual ties to its origins, South Korea. The rebrands tie the visual elements back to Korea, while developing unique identities that are memorable to its audience.The rebrand draws inspiration from Korean nightlife, targeting Gen-Z college students often pulling all-nighters. It features a bright, colorful, and energetic aesthetic, reflecting the vibrant street signage of Korea at night. To convey freshness and joy, real fruit and vegetables were cut, stamped, and used as brand assets, creating the feel of a live market experience--food cut right in front of you.
Design: Hal Smith
Duration: 14 weeks
+Identity +Poster +Branding
Duration: 14 weeks
+Identity +Poster +Branding