COMFREY
Comfrey is a non-profit providing resources and up-cycled items to displaced LGBTQIA youth seeking a discreet and safe community. COMFREY was made with the intentions of creating bridges between communities. Specifically, COMFREY is the space for LGBTQIA youth that want to be in a closed-off community away from the public--a safe space just for them with a community of people that wish to aid their new journey. Named after a plant symbolizing new beginnings, Comfrey offers a colorful, welcoming space designed to inspire a new perspective on life through the illustrations and community.This is dedicated to those that do not want to be public with their identity, but have a group of people that will always have their back when they need it.
Design: Hal Smith
Duration: 14 weeks
+Identity +Poster +Branding
Awards: Fresh Eye Lure Design Award, Silver ADDY Award, Sarah Brown Shining Star Scholarship
Duration: 14 weeks
+Identity +Poster +Branding
Awards: Fresh Eye Lure Design Award, Silver ADDY Award, Sarah Brown Shining Star Scholarship
Logo stemmed from the meaning behind the name, COMFREY, a flower that represents new beginnings. The process of planting a seed to start a new life led to the creation of the logo, discreetly unique on its own but true to the intentions behind the brand.